With 20+ years of award-winning executive marketing experience, agency founder Bonnie Crail is known for her ability to transform communications into an efficient business-building tool -- and a uniquely low-cost sales investment.
Using a client's marketing plan as the foundation for each campaign, Crail tailors and prioritizes communications to specifically serve the plan, supporting the client's most important audiences, profit centers and revenue drivers. With Harvard University training in Customer Relationship Management and a deep understanding of audience-based public relations, she supports the bottom line as much as she treasures the headline.
A Ritz-Carlton Hotel Company Public Relations Director of the Year and former Vice President of Marketing for powerhouse brands Park City Mountain Resort, Ocean Pacific and K2 Corporation, Bonnie Crail offers strategic as well as hands-on industry experience in hospitality, food and beverage, spa, travel and tourism, sports and sporting goods, destination-building and hotel-branded real estate.
A long-time innovator, Bonnie Crail is a winner of the public relations Adrian Award from the Hospitality Sales & Marketing Association International (HSMAI) and has conducted highly-publicized brand and product launches and the acclaimed openings of The Ritz-Carlton, Dallas, the LEED© Gold-certified Ritz-Carlton, Charlotte, The Ritz-Carlton, Lake Las Vegas and Fearing's Restaurant (awarded Esquire Magazine's "Restaurant of the Year"). She holds a Master of Arts degree from Arizona State University, served as a two-time elected president of the Surf Industry Manufacturers Association (SIMA), and holds a current California real estate license.